🌍 "If you don’t know where you are going, any road will take you there."

For over 40 years, Anthony Willoughby has been on a mission to redefine leadership, self-discovery, and the power of mapping your own journey. His adventures have taken him deep into the Mongolian steppes, the highlands of Papua New Guinea, and the heart of Africa, where he has lived among and learned from indigenous communities who navigate the world through wisdom, adaptability, and storytelling.

But Anthony wasn’t just a traveler—he was a seeker of answers that traditional education and business couldn’t provide.

From the Boardroom to the Wild

Raised in England and educated at Harrow School, Anthony felt a disconnect between the structured world of traditional education and the freedom, resourcefulness, and clarity he found in indigenous cultures.

🔹 What could the business world learn from those who thrive in ever-changing landscapes?
🔹 How do leaders navigate the unknown without a rigid plan?
🔹 What does it truly mean to take ownership of your own path?

These questions led Anthony on a series of extraordinary expeditions, where he abandoned conventional maps and instead asked the people who lived there to show him how they saw their own world.

What he discovered was a new way of thinking about leadership, purpose, and personal growth—one that has inspired Dupoto’s approach to mapping, learning, and navigating life.

The Power of Mapping Your Own Territory

During his time with the Wahgi tribes of Papua New Guinea, Anthony realized that true leadership comes from understanding your own landscape—your challenges, opportunities, and ambitions.

🚀 In business, education, and personal growth, the same principle applies:
🔹 If you don’t understand your own “territory,” how can you lead yourself or others?
🔹 If you don’t define your own boundaries, others will do it for you.
🔹 If you don’t take ownership of your direction, you’ll always be following someone else’s path.

This philosophy became the foundation of his work with global leaders, entrepreneurs, and students—helping them map their own territories and take control of their journeys.

Anthony’s Legacy in Dupoto

Anthony’s journey has influenced Dupoto’s entire philosophy—moving beyond traditional goal-setting to a dynamic, real-world approach to learning and leadership.

🌱 Learning from real-world experiences, not just theory
📍 Using mapping as a tool for clarity, self-discovery, and leadership
🌍 Bridging the wisdom of ancient cultures with the challenges of today
🚀 Empowering people to take ownership of their own path

Today, Anthony continues to challenge individuals, businesses, and schools to rethink the way they see leadership and embrace the power of mapping their own journey.

🌍 "Environments don’t just support learning—they shape it. The way we design where we learn influences how we think, create, and grow."

Elfyn Jones is a leader in educational design, innovation, and strategic learning development. His work challenges traditional models of education, proving that the right environment can inspire creativity, collaboration, and real-world problem-solving.

Through Dupoto and his work in education and design, Elfyn is redefining how students, teachers, and professionals engage with learning—bridging the gap between curriculum, experience, and the built world.

🔹 An innovator in learning environments and educational design
🔹 A disruptor of rigid learning structures
🔹 An advocate for hands-on, experience-driven learning
🔹 A leader in strategic design and future-focused education

A Career Focused on Innovation & Change

📍 From Wales to Dubai: A Global Perspective
Elfyn’s journey has taken him from Wales to the UAE and beyond, working with top schools, organizations, and institutions to create environments that truly support how people learn, think, and grow.

🔹 Former Director of Innovation at Kidzink Design – shaping educational environments that foster creativity and collaboration
🔹 Expert in Learning Environments & Future Technologies – integrating AI, digital learning tools, and research-backed design principles
🔹 Award-Winning Innovator – recognized for groundbreaking contributions to education, design, and student learning experiences

His multidisciplinary approach—combining education, design, and technology—has transformed classrooms, innovation hubs, and learning settings into places that truly inspire students, teachers, and professionals.

Why Environments Matter in Education

💡 Learning isn’t just about knowledge—it’s about experience.

Where we learn has a direct impact on how we think, engage, and develop skills. Yet, many traditional schools and workplaces still rely on outdated models that don’t support collaboration, critical thinking, or problem-solving.

✅ The right environment can inspire creativity & innovation
✅ It encourages different ways of thinking & learning
✅ It removes barriers to engagement and motivation
✅ It helps students and professionals take ownership of their growth

Through Dupoto, Elfyn integrates his expertise into experiential learning, proving that environments don’t just support education—they actively shape the way we learn and lead.

Elfyn’s Vision in Dupoto

🚀 Bringing Strategy, Design Thinking & Leadership into Learning
🔹 Using mapping as a tool for personal growth, education, and career development
🔹 Developing future-ready environments that support collaboration, creativity, and problem-solving
🔹 Connecting students and professionals to real-world challenges
🔹 Merging AI, digital tools, and hands-on learning to create new models for education and leadership

Through Dupoto and his work in education, Elfyn continues to push boundaries, challenge outdated methods, and create environments that empower people to navigate their own journey.

Be Part of the Future of Learning

Dupoto and Elfyn’s work go beyond education—they’re about empowering individuals, schools, and businesses to rethink what learning can be.